design process

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design process *

Solving daily problems with people in the center.

✴︎ design is made by, from and for people. ✧

UX is about putting the users at the centre of the design process, enabling users to be involved in helping us (and themselves) to find solutions for their problems.

Empathising and uncovering their true needs play a big role in creating the most desirable solutions that improve their lives; the design is made from people's wants and needs.

Design should not only be usable, useful, and meaningful but also accessible to everyone.

design process

In alignment with the D-school design thinking model, I've clarified the meaning and typical outcomes of each step. The process is non-linear, allowing for iterations at any phase.

    • Gain empathy through qualitative research, understanding users' and stakeholders' perspectives.

    • Crucial for involving users effectively in the design process.

    Possible outcomes: qualitative interview, empathy map, desk research, behaviour map…

    • Assemble, organize, and synthesize data.

    • Define goals, vision, and problem focus in a design debrief for grounded decisions.

    Possible outcomes: persona, synthesis wall, design debrief, user needs…

    • Get creative with brainstorming techniques like brain dump, visual brainstorming, and wireframing.

    • Find inspirations to solve challenges in a valuable way.

    Possible outcome: concept map, concept slide, concept poster, concept flow, service blueprint…

    • Develop the concept with intermediate deliverables based on ideation decisions.

    • Ask, "What would help make this concept a product?" to determine prototypes.

    Possible outcomes: wireframes, user journey map, interactive digital prototype…

    • Finish the prototype and seek user opinions and validation.

    • Iterate based on feedback, whether it's minor fixes, feature additions, or a pivot.

    Possible outcome: usability testing, A/B testing, design critique, questionnaire…

    • Design is an ongoing process; iterate by defining, ideating, prototyping, and testing until project objectives are fulfilled.

    • Organise, analyse, and synthesize test results to make requirements and prioritize for continuous improvement.