Recruitee Website + Blog
— website with blog maintenance and optimisation of Recruite, an HR SaaS company, as part of the marketing & growth team.
overview
results
Recruited TGTHR event with more than 100 sign-ups and 20 active participants
Visibility to KiwiHR as a Recruitee partner for the acquisition
objective
Increase HR tech awareness among HR practitioners through landing pages
Introduce KiwiHR as the newest partner of Recruitee
goal
Maintain, optimise, and improve the company website and blog in accordance with the accessibility guidelines (WCAG).
the challenge
problem statement
As the main touchpoint for user conversion, the webpages don’t get equal traffic. The users are reading the hero section while overlooking the rest, hindering efforts to raise awareness.
HR practitioners and their stakeholders need to be more aware of HR tech’s value to their workflow and quality.
user needs / pain points
As an HR practitioner, I want to know the value of HR tech that improves my workflow and quality.
As an HR stakeholder, I want to know how the new HR tech helps increase the company’s revenue and employee work quality.
business requirements
Educate potential customers about HR tech and its value to increase revenue and maintain and/or increase user retention.
Landing pages
TGTHR landing page(s)
TGTHR is a yearly event hosted by Recruitee in Amsterdam, inviting HR practitioners worldwide to join an educational and promotional event.
KiwiHR landing page
The landing page is designed to promote collaboration and serve as the information hub for a bundle offer of Recruitee & KiwiHR to customers.
